QINGXIN PENG

I would like to promote the appreciation of fashion, art, and culture through design, research, lectures, and publications. 

My research involves communicating and promoting fashion design and costume culture in both commercial and non-commercial on/offline settings through creative digital and design solutions. On the other hand,  I understand consumers/audiences in environment settings based on behaviour discipline and link it to diverse design contexts aimed at identifying the core values and emotions of consumers/audiences that are positive or negative to their cognition and purchasing intentions.

Building on research findings from digital visual merchandising design for innovative textiles and fashion promotion, my current research has been expanded and focuses on the design of event marketing.  As a brand of experiential marketing, 

I aim to develop effective atmospheric settings in both physical and virtual environments through the studies of storytelling, technology innovation, and consumer behaviours in order to create a physical experience and brand values.